ANTWERP AMSTERDAM BRUSSELS

ARKET Opening Antwerp Store

KPI GUESTS
0
ACTUAL GUESTS
0 450

The challenge

Arket opened a new store in Antwerp and UPR was asked to organize het opening and create the media strategy. The challenge for us went beyond familiarizing costumers with the brand. We needed to make sure ARKET’s all-encompassing lifestyle, was presented in a unique way and was portrayed to the media through an event that reflected the brand’s DNA.

 

 

Services & Approach

Conveying both the shop’s grandeur and its spaciousness, starts by allowing people to experiencing every aspect of it for themselves. That’s precisely how we went about guaranteeing the store’s opening went off with a bang: by hosting an event attended by Belgium’s most influential media, bloggers and influencers.

  • Creative concept
  • Media, influencer and talent guestlist
  • Partner collaborations (e.g. AV, photo- and videography, food & beverage, DJ).

Results

The opening of the store brought many networks together, and counted approximately 450 enthusiasts – which was well above our KPI of 350 guests – who got to experience the evening’s festivities.