ARKET

Antwerp is all about fashion, so we very happy to be involved in the opening of the second Belgian branch of ARKET.

The challenge for us went beyond familiarizing costumers with the brand. We also needed to make sure ARKET’s all-encompassing contemporary lifestyle, presented in a one-of-a-kind setting, was accurately presented to the media by means of an event that reflected the brand’s DNA.

Conveying both the shop’s grandeur and its spaciousness, starts by allowing people to experiencing every aspect of it for themselves. That’s precisely how we went about guaranteeing the store’s opening went off with a bang: by hosting an event attended by Belgium’s most influential media, bloggers and influencers. We counted a little over 450 enthusiasts who got to revel in the evening’s festivities, which was well above our KPI of 350 guests.