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How to highlight a client’s 95 birthday and complementary limited edition collection mid-pandemic when any type of event or personal contact is impossible.
UPR offered traditional PR tactics by sending out a wide range of press releases and pitching for relevant specials, along with a creative influencer campaign and a 360° campaign with Trends Style, including print, online advertising, editorial content, and branded content, to ensure exposure throughout the entire end-of-year period.
Despite the challenge of impossible personal contact, UPR managed to “create memories” to celebrate B&O’s anniversary in an intimate way. The media and influencer strategy as campaigns, resulted in a reach of over more than 3 million people. More than ever this marketing/ PR campaign was an enormous success thanks to the 360° campaign with Trends Style as we made an ROI of more than 20 times the invested budget.
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