How to highlight a client’s 95 birthday and complementary limited edition collection mid-pandemic when any type of event or personal contact is impossible.
UPR combined traditional PR tactics, sending out a wide range press release and pitching for relevant specials, with a creative influencer campaign and 360° campaign with Trends Style, including print, online advertising, editorial and branded content, to guarantee exposure all through the end of year period.
To highlight the golden collection and it’s
message of “crafting memories”, we partnered with Moët and created a special
golden giftbox with limited edition B&O A1 speaker and mini bottle of
champagne for an intimate celebratory moment for two.
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Godefriduskaai 20b
2000 Antwerp
Nieuwelaan 127 b 21
1853 Strombeek-Bever
Brussels metropolitan area
