Create a group of high-profile brand BeNeLux ambassadors with a genuine love for the brand and negotiate a barter agreement for one-year visibility and representation of the brand.
UPR screened the BeNeLux social media landscape for potential candidates in terms of personal affinity with aviation, watch and military topics; follower authenticity and engagement. We invited our shortlist to brand events, such as F1 Grand Prix, Baselworld and HQ visits so that they could truly get to know the brand and what it stood for.
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PERSONS OF INFLUENCE
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