Brussels Airport

We were approached by Brussels Airport to use the Christmas campaign to position Brussels Airport as a family friendly holiday destination on its own. Your vacation starts at Brussels Airport!

With the very short timeframe of one month to work with, we decided to deploy tools from the full PR and marketing spectrum in order to maximize exposure and effectiveness.
We sent out a press release to communicate the Christmas Campaign, created visual content for Brussels Airport, organized a press event for journalists and influencers, and reinforced our efforts with an influencer campaign and native advertising.