Calvin Klein – This is love

The This if Love campaign of Calvin Klein celebrates the stories of love among our chosen families — friends, partners, ex-partners, lovers, neighbors, allies and siblings — encompassing the spectrum of intentional, meaningful connections defined by the love that exists within the LGBTQIA+ community.
Challenge is to create an intimate storytelling moment through self-captured content, celebrating the moments, memories, and exchanges between those who you choose to call family.

We set up a collaboration with a diverse group of influencers: Marthe Woertman, Dylan Hasselbaink, ChelseaBoy, JeanPaul Paula, they all told their own story of their chosen family. Additionally we set up a collaboration with Luuk who joined Milkshake festival together with the Calvin Klein squad.