For Calvin Klein’s Pride 2023 campaign our strategy was rooted in authenticity, diversity, and capturing the spirit of “Let it out.” We handpicked four remarkable queer influencers, each representing a unique facet of the LGBTQ+ community, to participate in the campaign. These influencers had a genuine connection with the brand and a passionate following, making them the perfect advocates for Calvin Klein’s Pride message.
We encouraged the influencers to “Lean into this year’s global brand narrative of Let it out” and capture the energy of Pride through meaningful assets that expressed the joy and freedom of being one’s most authentic self.
We also had the opportunity to curate the guest list for the Calvin Klein x W Amsterdam party with a mix of friends of the brand and talented queer creatives of Calvin Klein. Prior to the party, we invited our esteemed guests to our office, where they had the privilege of selecting their own jaw-dropping Calvin Klein outfits.
The social campaign generated a staggering media value of €139.301 and a ROI of 624%, which surpassed industry standards, demonstrating the campaign’s effectiveness in achieving its objectives. Therefore, Calvin Klein’s commitment to inclusivity and diversity was authentically showcased.
Eventually, we invited 109 attendees for the Calvin Klein x W Amsterdam party which resulted in a reach of 2.186.303 and a media value of €96.641.
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PERSONS OF INFLUENCE
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