COLRUYT GROUP

We set the ball rolling by creating relevant creative content based on the insights and findings of a successful nudging experiment conducted by Colruyt. To objectify our story, we arranged a collaboration with Professor Siegfried Dewitte (KU Leuven) to serve as third party endorsement about the impact of nudging as a successful tool to change consumer behaviour. We presented the insights and results of the Colruyt nudging experiment during a media conference where Professor Siegfried Dewitte endorsed the outcomes after which we announced the Colruyt “Together against litter” campaign. We set up a trash can trick shot stunt and demo on the parking lot of the Colruyt store where the media conference was presented to visualize our story. We also created awareness on various social media through an influencer activation campaign.