DSQUARED2 STORE

After locations in Milan, Paris and NYC, it was time for a Dsquared2 store in Amsterdam. Guess who got to create momentum around the grand opening? We did.

A unique brand deserves a unique approach. We went all-in on the personal touch and rare opportunities for editors-in-chiefs to spend time with Dean and Dan Caten, the founders and owners of the luxury fashion house. There was also a grand event for VIPs and models in the store, followed by a private dinner with the company’s founders and an after-party in a private members club. We took care of the entire production: from hotel arrangements to transportation, instore activations, security and guest list. A number of A-listers were styled for the occasion, but the event’s main focus was on Dutch supermodels.