In 2021 the Belgian brand e5 implemented a significant rebranding. In their PR strategy, we focus on the e5-owned brands: Louise and D’Auvry.
We had a clear goal for the FW22 Launch of the new “Louise by e5”: strengthen the rebranding among influencers & stylists.
The new collection contains a mix of various materials, prints, and natural tones to create an Indian Summer & Urban Camouflage vibe. UPR was asked to highlight the launch of the new collection through an event.
Together with Tabloo Margot, we organized the event at The Master House (by Cityworkers). This modern and stylish venue was the decor for a sumptuous dinner and presentation of the new collection. Here we invited 15 people, a mix of stylists and influencers. Everyone received a goodie bag to take home with them.
The event was warmly welcomed by everyone during and afterward. Because of the posts on social media, there were several requests for the Louise by e5 collection.