In 2021 the Belgian brand e5 implemented a significant rebranding. In their PR strategy, we focus on the e5-owned brands: Louise and D’Auvry.
We had a clear goal for the FW22 Launch of the new “Louise by e5”: strengthen the rebranding among influencers & stylists.
The new collection contains a mix of various materials, prints, and natural tones to create an Indian Summer & Urban Camouflage vibe. UPR was asked to highlight the launch of the new collection through an event.
Together with Tabloo Margot, we organized the event at The Master House (by Cityworkers). This modern and stylish venue was the decor for a sumptuous dinner and presentation of the new collection. Here we invited 15 people, a mix of stylists and influencers. Everyone received a goodie bag to take home with them.
The event was warmly welcomed by everyone during and afterward. Because of the posts on social media, there were several requests for the Louise by e5 collection.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
