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For the launch of ‘The Lock’, a timeless icon inspired by a padlock from 1883, UPR was asked to organize a dedicated seeding for 6 relevant KOL’s to bring awareness to Tiffany’s newest addition. The Lock collection was first introduced by a bracelet. Its design is an expression of love’s enduring protection. The long and the short of it is that Tiffany & Co. necklaces are the only finishing touch you need: that was the message we were asked to pass on to people who love to accessorize.
This seeding resulted in over 25 social media placements created by the 6 KOLs, with a total reach of more than 3.000.000 and an Earned Media Value of roughly €150.000. The results added much value to introducing the new collection to our market.
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