ANTWERP AMSTERDAM BRUSSELS

Tiffany & Co. ‘The Lock’

PROFILES
0
CONTENT PIECES
0
EARNED MEDIA VALUE
0 K
REACH
0 M

The challenge

For the launch of ‘The Lock’, a timeless icon inspired by a padlock from 1883, UPR was asked to organize a dedicated seeding for 6 relevant KOL’s to bring awareness to Tiffany’s newest addition. The Lock collection was first introduced by a bracelet. Its design is an expression of love’s enduring protection. The long and the short of it is that Tiffany & Co. necklaces are the only finishing touch you need: that was the message we were asked to pass on to people who love to accessorize.

Services & Approach

  • Creative concept
  • Curation of LOVE couples
  • One on One Store visits
  • Content Creation
  • VIP dressings

Results

This seeding resulted in over 25 social media placements created by the 6 KOLs, with a total reach of more than 3.000.000 and an Earned Media Value of roughly €150.000. The results added much value to introducing the new collection to our market.