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Filippa K opened a new flagshipstore on the P.C. Hooftstraat in Amsterdam, entirely in line with the new brand direction. The challenge for UPR was to produce an opening event for press and influencers, that celebrated the new store, translated the new brand direction and set the new standard at local level.
During the opening, it was essential to ensure media features and social media coverage in line with Filippa K’s new brand identity. During and after the event, 12 media features and 76 social features were achieved, with a total reach of over 10,000,000 and an earned media value of €75,000.
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