Filippa K’s Store opening in Amsterdam

To celebrate Filippa K’s newest store in Amsterdam, UPR organized an opening event for 100+ guest. The event concept was designed to be aligned with Filippa K’s new brand identity. Creative concept direction, press and influencer guestlist, VIP dressing, catering, the photography, DJ and coordination of the interviews were part of our scope of work. By bringing together UPR’s expertise and network, the event resulted into the desired brand boost locally.​  

The results
Besides the social content made at the event itself, UPR also secured several interviews and Q&A’s, prior to the event. Making sure the new store was being noticed on different platforms. In total we secured 12 publications (2 print, 10 online), with a reach of 9.917.347, and an earned media value of € 52.240,25. With the 76 social placements, during and after the event, we had a reach of 473.140, with an earned media value of €22.822.