Back to School with HEMA

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The challenge

UPR’s assignment was to ensure that Hema’s ‘Back to School’ collection would reach a an immense consumer audience, drive traffic, and thereby stimulate the success of sales. “Everyone should now about Hema’s ‘Back to School’ collection”.


Services & Approach

UPR created a 360-degree media and influencer marketing strategy, with the distribution of press releases, producing a media and influencer launch event and hosting an activation tour. UPR Corporate created content based on market research. UPR Lifestyle organized a ‘Back to School’-event for press and influencers that took place throughout the high season in Knokke.  The ‘DIY Activation Tour’ was set up in key stores. The traffic we generated successfully boosted the sales of the ‘Back-to-School’-collection.

  • Media strategy and roll-out
  • Influencer Marketing Campaign
  • Event concept and roll-out
  • Media and influencer guestlist
  • Consumer activation concept and roll-out


With a ROI of 222% on our influencer campaign and an average engagement of 4.8%, we didn’t need to show of hands to confirm that we aced the test with a highly effective 360° strategy.