Our assignment was to make sure everyone knew about Hema’s ‘Back to School’ collection and we passed with flying colours. With a ROI of 222% on our influencer campaign and an average engagement of 4.8%, we didn’t need a show of hands to confirm that we aced the test with a highly effective 360° strategy.
We put together a mix of lifestyle PR and influencer marketing, to which we added instore media and consumer activations. UPR Business created content based on market research. UPR Lifestyle organized a ‘Back to School’-event for press and influencers that took place throughout the high season in Knokke. The ‘DIY Activation Tour’ was set up in key stores. The traffic we generated successfully boosted the sales of the ‘Back-to-School’-collection.
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PERSONS OF INFLUENCE
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