Intimissimi Christmas Dinner Event

Intimissimi Christmas Dinner Event

Intimissimi Christmas Dinner Event

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EARNED MEDIA VALUE

With this magical Intimissimi Christmas dinner event taking place in the Holiday season, we chose one of the most unique event locations in Amsterdam, The Wintergarden of Hotel Krasnapolsky. The Wintergarden was transformed into an even more magical venue, welcoming over a 100 press and influencer guests. Before welcoming all guests into the Wintergarden they were invited into the Intimissimi store for a special key pick up and an introduction of the store. The guests were transferred by Intimissimi branded bicycle cabs, to include a typical Dutch and fun touch to the start of the evening. With the Intimissimi store visit, the Intimissimi fashion gallery, the Fashion Composer dancers and the string quartet music performers the goal was to welcome Dutch key press- and influencers into the world of Intimissimi. It was the first time since the pandemic and opening stores in the Netherlands during that time,  that Intimissimi could really launch ‘big’ to the public.

Intimissimi Christmas dinner was a unique event that took place in a magic atmosphere in Amsterdam during Christmas time. Special guests, breathtaking performances, and a wonderful set up were possible thanks to the help of UPR and all the professional partner that worked closely with the brand. Team work makes the dream work. This was just the beginning of the impact Intimissimi will have in the upcoming year in the Netherlands.

Eleonora Zaccaro

Communication Dpt, Intimissimi

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