ISABEL MARANT

ISABEL MARANT

AMSTERDAM STORE OPENING

ISABEL MARANT

AMSTERDAM STORE OPENING

Isabel Marant Store Opening

When iconic fashion brand Isabel Marant sets its sights on Amsterdam, an befitting lifestyle event is called for. We invited a select number of women with a striking sense of style, some of them long-time fans of the brand, to join us for a cocktail party to celebrate the opening of the new store.

To set the tone for the soirée, all invitees were fashionably ushered to the venue in tuk-tuks that took them on a scenic route through the Dutch capital first. Isabel Marant is well-known for taking her designs for a dry run to the streets first, which is why we choose to treat our ladies to an urban experience.

Our VIP guests received five star treatment as they were all styled in items from the newest Isabel Marant collection. UPR teamed up with KCD for the organization of the interviews for print, online, social and TV.

CHALLENGE

UPR organized the opening of the first official store of Isabel Marant in the Netherlands.

APPROACH

UPR worked together with the inhouse Isabel Marant team and their global agency KCD. Main objective was to organize a fun unforgetable openings party.

CUSTOMERS

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PERSONS OF INFLUENCE

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