Event organization
On August 13 we opened their first club in Antwerp for national and international press and influencers. All catering and event productions was sustainable to give the event a minimal footprint.
PR outreach
Over the next couple of months we followed up on the event with one on one press appointments, press trips, and we set up several podcasts and television coverage at the club.
As a result, the brand overperformed on their objectives with more than 100% in its first year on the Belgian market.