M.A.C Cosmetics LockedKiss Launch

M.A.C Cosmetics has completely changed the lip game with the launch of their most luxurious and longest-wearing liquid lipstick to date.

To celebrate this big launch and to spread the news of this innovative lipstick, we were asked to set up and execute a press and digital campaign. To increase the social coverage around the LockedKiss Ink we activated the M.A.C Crew, set up a paid influencer campaign, organized a Benelux event in Antwerp, invited influencers for the global event during Paris Fashion Week and set up an extensive influencer and press seeding. We kicked off the launch of the campaign with an international Press Briefing where our core beauty journalists could get a sneak peek of the new lipstick. Afterwards, we sent a press release with all the information, which resulted in many beautiful print and online clippings.

ANTWERP EVENT

We organized a spectacular event to celebrate the launch of their new Locked Kiss Ink lipstick. Set against a Valentine’s Day theme, the event welcomed Belgian and Dutch beauty journalists and influencers to the unique and trendy location of JoAn. The launch event was a huge success, and we heard many positive reactions from guests. Overall, it was an excellent opportunity for M.A.C Cosmetics to showcase their new Locked Kiss Ink lipstick in a stylish and memorable way. 

Influencers: 77

Content pieces: 243

Total impressions: 1.392.475

EMV: €48.734

Eng: 8.767

PARIS FASHION WEEK

The launch was celebrated in a big way, and M.A.C also wanted to showcase their presence globally during Paris Fashion Week. They organized a global event at Palais de Tokyo in Paris. We selected the most well-known Dutch influencers with interest in beauty and invited them for the event, eventually 17 celebrities attended. To increase the exposure on TikTok and Instagram and to push Hannah (National Senior Artist) more forward improving the relationship with these celebrities, we scheduled make-up appointments in Paris.

Influencers: 17

Content pieces: 58

Total impressions: 5.415.679

EMV: €128.749

Eng: 20.836