In the spirit of World AIDS Day, M.A.C. Cosmetics has launched a special-edition lipstick collection.
The Lipstick collection was released to raise awareness around the yearly campaign. We celebrated 27 years of giving back 100% to support healthy futures and equal rights for all.
For this activation, we contacted the national press, influencers, and ambassadors of the brand to amplify awareness on this subject. For the rollout of this international good cause, we worked with Dutch organizations that underline these goals. Together with Dance 4 Life and Orange Babies, we raised a generous amount of money for their projects.
Global thinking and local implementation make this a dream project and cross-over with a strong local following
#MACCOSMETICSNL #EVERYDAYISWORLDAIDSDAY
