Moët & Chandon

Our assignment for Moët & Chandon was to create a big buzz around the pop-up champagne bar: Moët & Chandon Canal House.

In total we had 3 important moments of communication:

1. The announcement of the pop-up & dates.

2. Details of the menu & programming of the Moët & Chandon Canal House.

3. After opening release. For the opening UPR was responsible for the invitation process.

On top of that UPR organized the living room sessions with Moët & Chandon ambassadors like Ronald van der Kemp and Alain Clark.

Our event was such a success we were requested to host it once more for Moët & Chandon in an exclusive collab with the Vogue Wedding Issue.

For both events, we invited top press & VIP’s for the opening. We set up the programming for consumer events with Moët & Chandon ambassadors. And of course, send out all press releases.