Mou was born out of a desire to create unique, natural-fiber footwear and accessories. Inspired by the wilds of nature and a spirit of adventure, as an antidote to the pressures of modern city living. UPR was asked to create brand awareness about their footwear on social media through dedicated content creators. From winter sport and glamour to Christmas time and chic at home. The content creators covered different MOU styles in a way that fits their profile, keeping in mind the brand values.
UPR teamed up with 6 Belgian content creators who posted different styles of MOU during the FW21 season.
During this campaign, UPR was the bridge between the content creators and the client. In this way, we ensured a positive outcome.
This resulted in a strong momentum on Instagram with 28 IG posts and 39 IG stories. All this increased the recognition of MOU. During the campaign, we received many inquiries, and in-store sales visibly increased by seeing the online content.