CUSTOMERS
Challenge
Paper Chain Forum is a platform for information on the sustainable relationship between the paper chain and the environment has a corny image of a lobbying organisation and lacks credibility
There is a need for a renewed mission, vision, name, brand identity, and brand perception that makes the organisation socially relevant again
Approach
Identify and close the gap between the current situation and the desired situation with:
Godefriduskaai 20b
2000 Antwerp
Z.3 Doorneveld 184
1731 Zellik (Brussels)