PAPIER.BE

PAPIER.BE

How Papier.be reinvented its mission, vision and overall brand identity

PAPIER.BE

How Papier.be reinvented its mission, vision and overall brand identity

Paper Chain Forum becomes Papier.be

Challenge

Paper Chain Forum is a platform for information on the sustainable relationship between the paper chain and the environment has a corny image of a lobbying organisation and lacks credibility

There is a need for a renewed mission, vision, name, brand identity, and brand perception that makes the organisation socially relevant again

Approach

  • Rethink existing mission, vision, and name
  • Develop brand strategy and communication plan to communicate the new mission and vision to target group(s) and positively influence/ enthuse them about the paper chain

Identify and close the gap between the current situation and the desired situation with:

  • environmental analysis
  • workshops around mission – vision – name
  • new value proposition and building the brand identity and experience on this:
  • new name ‘Papier.be’ & tagline ‘natural’
  • new brand strategy: positively influencing experts, opinion leaders, and decision-makers about the role and importance of paper for people, the environment, and the climate
  • giving target groups a face and defining their behaviour in persona
  • relevant messages per persona
  • define channels to reach the personas
  • new house style and communication carriers

CUSTOMERS

Are you interested in these kind of results?

PERSONS OF INFLUENCE

Do you want to join us at our next event?