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Patrizia Pepe returned to Amsterdam with the opening the ‘Patrizia Pepe HUB’. UPR was asked to produce the opening event for media and influencers, that celebrated the new store, translated the new brand direction and set the new standard at local level.
The brand hosted a unique party where guests got to experience a night filled with music, dance and artistic entertainment. Press got introduced to the brand, a new hub concept in Netherlands, by hosting a number of interviews with Patrizia Bambi and Claudio Orrea during the event. VIPs and influencers were dressed in Patrizia Pepe which was organized by UPR to re-introduce the brand with their new collection from a ‘re-branding’ point of view. Consumers enjoyed the evening by being surrounded by the founder and founder team of Patrizia Pepe, Dutch media and multiple VIPs and influencers walking around in the newest Patrizia Pepe fashion collection.
The opening welcomed +100 guests, that together generated over 70 social media features, with a reach of 200.000 and a EMV of €33.000. The media coverage generated (interviews and articles) resulted in a reach of 767.000 with an EMV of € 8,500.
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