PERRIER X WILD

When Perrier teamed up with Juan Travieso, the brand was out to catch the attention of a younger target audience. The Cuban born artist whose work focuses on extinction, designed sleeves for the ‘Perrier x Wild’ cans and bottles. UPR got to make sure the creative zest behind the collaboration bubbled over to press and influencers.

Our 360° approach included long lead interview pitching and press release dissemination. We set up an influencer campaign, which generated organic and paid content, and hosted an extraordinary and highly Instagrammable event for consumers, influencers and lifestyle media to mark the launch of the colourful collab.

This resulted in 88% of the attendees sharing their love for Perrier on social media. Cheers to that!