Related cases
Fabienne Chapot was ready to re-establish its presence in the Belgian market. At the same time, the brand was entering a new chapter with an updated brand direction and a strong desire to reconnect with key local media.
As its first major event in Belgium, the objective was clear: create meaningful connections with influential fashion journalists and position Fabienne Chapot firmly back on their radar.
To bring the brand story to life, we created an engaging experience deeply rooted in Antwerp’s creative and cultural scene. Guests were invited to a unique venue that had never before hosted a PR event, creating an exclusive and memorable setting.
To fully embody the brand, attendees were dressed in pieces from Fabienne Chapot’s latest collection.
We also designed a Fabienne Chapot Antwerp Gift Store, offering a curated brand experience with a local touch. Guests were invited to personalise their own Fabienne Chapot travel journal, creating a moment of engagement and creativity that reflected the brand’s playful spirit.
The experience concluded with an intimate dinner featuring authentic Antwerp cuisine, further strengthening the connection between the brand and the city.
The event generated strong social media visibility, with guests sharing content throughout the experience and extending the event’s reach organically.
Beyond immediate exposure, the activation successfully strengthened relationships with key fashion journalists, helping to position Fabienne Chapot top of mind for future editorial opportunities and upcoming publications in the Belgian market.
