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Renault wanted to reintroduce the iconic Twingo to a new generation and position the all-new electric Renault Twingo E-Tech as the ultimate city car. The challenge was to create a launch campaign that would go beyond traditional automotive communication and connect the vehicle with a younger, urban and lifestyle-oriented audience.
The objective was threefold: generate visibility among lifestyle and design media, create engaging influencer content, and establish an emotional connection between the Twingo and contemporary city life. Renault was looking for a creative concept that would showcase the vehicle’s playful character while highlighting its role as a practical and sustainable mobility solution for urban environments.
The Renault Twingo City Playground successfully generated strong visibility across earned media, influencer channels and consumer touchpoints.
The campaign secured extensive coverage in leading Belgian lifestyle, design and automotive media, including titles such as Knack Weekend, Le Vif Weekend, Knokke Talks, TravelFun, GUS World and Icons Magazine.
The influencer programme generated a large volume of authentic content, showcasing the Twingo in a lifestyle-driven context rather than a traditional automotive setting. The collaboration with Carl Cash Knight further strengthened the campaign’s cultural relevance and visual impact.
By connecting the launch to Antwerp Design Week, Renault successfully reached a highly relevant audience while positioning the Twingo as more than just a car: a creative, playful and sustainable companion for modern urban living.
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