Scholl SPRING SUMMER 2024 | 360° PUSH

EARNED MEDIA VALUE
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REACH
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CONTENT PIECES
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The challenge

Support and translate Scholl’s growth in the Belgian Market by injecting our local media.

Services & Approach

UPR came up with a creative 360° PR strategy including:
– Paid media: 4 advertorials (NL +FR)
– Influencer campaign with 3 influencers
– Intimate brand activation with press and influencers: local event at the Belgian Seaside

Results

4 creative advertorials
3 paid influencers posted 9 posts and stories
16 guests created 74 posts and stories