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Opening of the first Bobbies store in Belgium, Brussels.
We introduced press and influencers to Bobbies by organising an opening event in the store. UPR drafted and followed up the guestlist of key press, influencers, stylists and KOL’s.
We sourced the right caterer, took care of the store decoration and DJ material.
We followed up on the event with a dedicated press release including all store information and images.
At the store opening there were 83 attendees and we reached 13 press clippings.
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