Tommy Hilfiger announces its return to New York Fashion Week. For the first time in three years, Tommy Hilfiger returned with an empiric runway event. The event unveiled the latest “See Now, Buy Now” Fall 2022 collection. Audiences were immersed physically and digitally into a refreshed brand world.
Tommy Hilfiger invited press from all over the world and offered the opportunity for only 2 media titles from Belgium to attend. Focusing on national reach we flew in Weekend Knack-Weekend Le Vif.
Besides access to the Fashion Show, we could offer the journalist an exclusive interview with Tommy Hilfiger himself.
Next to managing Weekend Knack-Weekend Le Vif, we kept track of Belgian media on the ground in New York.
We invited Enfnts Terribles to cover a more niche audience in line with the Tommy Jeans brand. They also gave us more visibility to a younger audience on Instagram and TikTok.
