WECANDANCE

Creating brand awareness for the annual summer premium boutique festival WECANDANCE, located on the beach of Zeebrugge, with the end goal of boosting ticket sales.

Taking into account their three cornerstones music, food and fashion, UPR created different media angles such as fashion collaboration with Belgian designers, the launch of new food concepts and the integration of art performances to maximize coverage in lifestyle and consumer media, both national and regional. For the past three years the media overage of the festival attributed to the growth of the number of visitors.