Weleda Pomegranate & Maca Launch Event

Weleda Pomegranate & Maca Launch Event

Weleda Pomegranate & Maca Launch Event

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An important launch for Weleda in Spring 2023 was the Firming Facial Care with organic pomegranate seed oil and peptides from organic maca root. A special facial care for 40+ skin. With pomegranate as one of the main ingredients, and this fruit being widely used in the Israeli cuisine, The Garden Room of restaurant NENI was the perfect spot to host the launch. We welcomed 23 beauty editors from Belgium and The Netherlands from print titles, like LINDA., JAN, ELLE, Vriendin, Flair en Marie Claire.  

After welcoming the guests and presenting the new products, the beauty editors received a facial tapping workshop; a relaxation technique which increases blood circulation and improves lymph flow to prevent wrinkles. It gives the skin a healthy, natural glow. In short, a treat for the body, mind, and soul. 

The table was then filled with bowls and plates of bread, hummus, salads, and lunch could be enjoyed, after which everyone continued their day with a well-filled goodie bag in hand. 

During the launch of the new Weleda Firming Facial Care line in restaurant NENI in Amsterdam, you imagined yourself in the energetic and vibrant atmosphere of Tel Aviv. Organic and 100% natural ingredients, a journey of flavors, great company, and good vibes only. The event represented so well what Weleda stands for. It was very nice to set up this press event together with UPR. Both in terms of content and in creativity we were on the same wavelength. And so many beauty editors were present. To state it in mezze style: Success is best when it is shared.

Kim Goppel

Brand & PR Manager Weleda Benelux


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