Weleda’s Skin Food Face Care Seeding

Skin Food Nourishing Cleansing Gel, Skin Food Nourishing Day Cream, and Skin Food Nourishing Night Cream are 100% natural, organic, and specially developed for the face. These vegan products deeply hydrate and nourish the skin, resulting in a radiant glow!

Skin Food has been beloved for many years, since 1926, even among makeup artists, celebrities, and beauty specialists. The nourishing all-in-one cream is the most well-known within the line.

We’ve launched the new Skin Food Face Care in the Benelux during our Beauty Day in June. The launch date of the new skin care complements the UPR Beauty event perfectly which saves money for Weleda. 

As mentioned before Skin Food is a beloved product of Weleda and many editors, makeup artists, digital talents and content creators love to use the product and are happy to receive a package to try out the new line. Testing = Telling 

The results 

The send out of 45 packages in NL and 25 packages in BE resulted in 17 print clippings till now the launch was in June so still counting, 20 online clippings and 63 social clippings included the social coverage of our Beauty Day in June with a media value of more than 35K. We had a reach of 9.914.668 with an earned media value of €79.498,71.