Zalando Beauty

Zalando carries a plethora of beauty products, which we helped launch in 2019. The success of that collaboration lead to another project whereby we were asked to once again communicate about the beauty assortment. This time our task was to emphasize that Zalando truly is the provider of a wide variety of beauty products, a one-stop-shop for all the most relevant skincare, make-up and cosmetic brands.

We brought on influencers with a specific profile and a unique approach to beauty to highlight different beauty segments. The tutorials we made didn’t look like the ‘average’ video tutorials. The content we created consisted of pictures and appeared as bespoke carousels on all the different social media channels. Some of these tutorials were featured on the official Zalando Facebook page.