ZALANDO SMALL STEPS BIG IMPACT

SSBI, short for Small Steps Big Impact, is the capsule collection Zalando set up with 8 sustainable brands. We made sure the efforts Zalando put into promoting refreshing fashion friendliness didn’t go adrift.

Because it takes at least two to make change sustainable, we invited people to pair up with friends or loved ones to make a long-lasting statement about fashion. Our list of influencers included Vivian Hoorn & Rien Welsink, Sabrina Meijer & Nicole Huisman and Yara Michels & Jordy Casteleijn. They all realigned the contents of their wardrobes to a more sustainable way of curating their clothing. They made a very convincing case for what the future of fashion could look like providing a more sensible mindset were to mirror the joy of self-expression.