PR events have become more important 

Events play a significant role in the beauty PR industry, as they serve as powerful tools to create brand awareness, engage with target audiences, and build a positive brand image. Even though PR events have always been relevant, we see that recently, after the COVID pandemic, they have become more popular than ever. 

Events are the perfect place to connect journalists and influencers with our brands. Twice a year we organize a UPR Beauty Day to connect with key media. It is the perfect opportunity to communicate novelties, do storytelling and organize private viewings. We transform our showroom completely into a Beauty theme for the occasion. One-on-one appointments are key, both physically and virtually. Journalists and Influencers are more transparent and direct leads are more easily generated. 

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