Team

A uniquely talented team

We are 40 dedicated individuals in three locations with a wealth of expertise in a wide variety of fields. But we are connected by one shared passion: to go the extra mile.

Lilian Custers

Managing Director & Founder UPR Netherlands

Wendy Jaspers

Managing Director & Founder UPR Belgium

Christian Van Haute

Mediaplanner & founder UPR Belgium

Erik Struys

Managing Partner & Founder UPR Business & Consumer

Niels Oosterbrink

Client Director

Laurèl Bodenhorst Meyer

Head Of PR

Kim Ryssack

Head Of Operations And Senior Consultant

Aline Mourant

Head of Fashion & Beauty

Charlotte de Bruijn

Head of Lifestyle

Anne Rieter

Lifestyle & Fashion Consultant

Nick Breuers

Fashion Consultant

Felice de Rijke

Junior Fashion Consultant

Linsey Resida

Senior Fashion Consultant

Meagan Suares

Junior Fashion Consultant

Sara Gravilovic

Junior Fashion Consultant

Justine Van De Velde

Junior Beauty Consultant

Rianne Kleijntjens

Senior Beauty Consultant

Doede Akster

Senior Lifestyle & Beauty Consultant

Julie Silverans

Digital Consultant

Lukas Foks

Lukas Foks

Influencer marketing lead

Stasia Bolbas

Digital Consultant

Laura Slijpen

Senior Digital Consultant

Ophélie Van Wijde

Junior Digital Consultant

Nicole Pengel

Junior Digital Consultant

Dayenne Bekker

Showroom Manager

Julia Lukowski

Showroom Manager

Luuk Varkevisser

Graphic Designer

Charris Leten

Senior Showroom Manager & Fashion Consultant

Charlotte Broekaert

Social Media Manager & Content Creator

Nathalie Vriends

Senior Fashion consultant

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Rani Bauwens

Fashion Consultant

Anouk Simons

Fashion Consultant

Sam Jaspers

Senior Consultant Corporate & Consumer

Gwendolien Parewyck

Senior Digital Consultant

Liesbet Debucquoy

Senior Constultant Corporate & Consumer

Gert Vandermeulen

Junior Lifestyle Consultant

Adela Amzert

Junior Lifestyle Consultant

Lore Ketels

Junior Digital Consultant

Prince Vandorpe

Social Media Manager Corporate & Consumer

Leen Vandevelde

Junior Consultant Corporate & Consumer

Alina Zobenko

Junior Consultant Corporate & Consumer

Sylvie Gheysen

PR Assistant Fashion & Beauty

Céleste Eeckhout

Fashion PR Assistant

Lara Daems

Digital Assistant

Sandra Kuurman

HR & Office Manager

Sabine Smits

Finance Manager

Cristina Popovici

Junior Digital Consultant

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Latest from the gram

We are very proud to introduce you our BENELUX M•A•C CREW.

We weren’t just looking for beauty influencers, we were looking for talents, creatives, entrepreneurs,… so we put together a diverse group of profiles who have interest in make-up.
Last year we went to Amsterdam for a M•A•C crew shoot, and now we can proudly present you that this result is live on the M•A•C website.

Curious about who’s that special M•A•C crew and what their favorite products are? Go check out the M•A•C cosmetics page and don’t forget to give them a follow on social media to follow their M•A•C journey.

We’ve been busy this month 🤍 Thrilled to see

We’ve been busy this month 🤍

Thrilled to see so many brilliant features this month of our clients.

Come with us to the Lois Jeans FW23 collection at

Come with us to the Lois Jeans FW23 collection at the Opera House in Oslo. For their FW23 collection, Lois has chosen the theme ‘High Society’, inspired by the New York looks in the 80’s. A beautiful collection shown in even a more magnificent way. 🤍

We are proud to present to you the coffee table bo

We are proud to present to you the coffee table book 'The Creators' by Zalando. 📕

At the end of 2022 our digital team rolled out this beautiful campaign for our client Zalando.

Zalando wanted to surprise their Zalando SCP #creators with a personalized coffee table book! They wanted to thank them once more for all their hard work and the wonderful looks they created throughout 2022.

To top it all, this idea was also picked up and implemented in other countries such as Germany and The Netherlands. 🤍

💄 Meet the team! Today we highlight our Beauty

💄 Meet the team! Today we highlight our Beauty team in Amsterdam.

The Beauty Team at UPR is responsible for all day-to-day activities for our beauty brands and projects, think of pitching stories, content creation, send out press releases and packages, because trying = telling.

The Beauty Team loves to connect with beauty professionals, print and online editors, make-up artists, beauty brands and influencers. We are always up to date with the latest trends in the world of beauty. Feel free to meet one of us in the showroom or for a digital chat✨

Rianne Kleijntjens – Senior Beauty Consultant
WELEDA | MOLTON BROWN | DR SMILE

Thomas-Doede Akster – Senior Beauty Consultant
&OTHER STORIES | M.A.C COSMETICS | HEMA

#beautyindustry #beautyprofessional #pragency

Clarks strikes with the coolest collaborations dur

Clarks strikes with the coolest collaborations during Fashion Week with Salehe Bembury, Papergirl and Slam Jam. On the last slide you can see the ultimate Torhill. Swipe to see🤍

@clarksshoes

Dockers, a California Original Since 1986✨ Givin

Dockers, a California Original Since 1986✨ Giving always the California cool experience look and feel. SS23 starts with the Pan American collection inspired by elevated travel looks, utilizing updated classics with layering and versatility🫶🏼

@dockerseurope

New Client alert! As of this month, we are pleas