Twenty years of UPR: from typewriter press releases to top international clients

We’re happy to celebrate our 20 year anniversary in 2020. We want to make this a year to look back at what UPR has accomplished and look towards the future of our ever changing business. We kick off our anniversary year with an interview by Caitlyn Terra in FashionUnited NL, a deepdive into how UPR came to be and where we stand today: 3 locations, a team of 45+ and a portfolio of the most diverse and empowering clients.

UPR was founded twenty years ago, as a PR agency in both the Netherlands and Belgium. The agency was started by Lilian Custers from the Netherlands and Wendy Jaspers from Belgium. “If I remember rightly, the first press releases were produced on a typewriter,” Jaspers laughs during the interview at the Dutch head offices in Amsterdam. A huge amount has changed in the worlds of PR, fashion and media over the past twenty years. UPR has weathered all the changes and is celebrating its twentieth anniversary this year. So it seems like the right time to chat to the founders about how they keep the company relevant in a constantly changing world.

Read the full article: https://fashionunited.be/nieuws/mode/twintig-jaar-upr-van-persberichten-met-de-typemachine-tot-internationale-topklanten/2020012427695